Logo & Branding
Brand identity that
actually stands out.
Custom logo, color palette, typography system, and a full brand guide. Everything you need to look professional and consistent everywhere your brand shows up.
What's Included
Everything you get
in one package.
Custom Logo Design
Three direction explorations, two rounds of refinement, and final delivery in every format you will ever need.
Brand Color Palette
Primary, accent, and neutral palettes with HEX, RGB, CMYK, and Pantone codes for print and digital consistency.
Typography System
A primary display font and body font pairing, scaled across heading levels, with web-font licensing handled.
Brand Voice Guide
How your brand talks, tone, vocabulary, dos-and-donts. Critical for consistency across email, social, and ads.
Business Card Design
Front and back card designs in print-ready format. Ready to send straight to your printer.
Social Media Templates
Instagram post and story templates, LinkedIn banner, Twitter/X header, all pre-built in your brand style.
Brand Style Guide
A 20+ page PDF documenting every brand asset, rule, and usage example. Onboard any contractor in minutes.
Multiple Logo Variants
Primary, secondary, monogram, monochrome, and reversed (light/dark) versions for every conceivable context.
Our Process
From kickoff to launch
in four clear steps.
Brand Discovery
A working session to understand your business, audience, competitors, and what makes you genuinely different.
Direction & Mood
Three visual directions explored as mood boards. You pick the one that feels most aligned before any logo work starts.
Design & Refine
Logo designed in the chosen direction. Two rounds of refinement with you to land on a final mark you love.
Brand Guide & Assets
Final brand guide compiled with every asset, rule, and template. Delivered as both a PDF and a Figma file you can edit.
Frequently Asked Questions
Answers to the questions
we hear every week.
How much does a logo cost?
Logo-only projects start at $799. Full brand identity systems (logo + colors + typography + brand guide + templates) start at $1,499. Larger projects with full marketing-collateral design can run $2,500-$4,000.
How many concepts do you provide?
Three direction explorations during the mood-board phase, then two rounds of refinement on the winning direction. We do not believe in 50-options-pick-one, that produces weaker work. Quality over quantity, every time.
What file formats do I get?
Every conceivable format: SVG (vector, infinite scaling), PNG (transparent, every size), JPG (web-ready), PDF (print), and EPS/AI (for printers who ask for them). Plus monochrome, reversed, and monogram variants.
Do you do brand refreshes?
Yes, refreshes are about 60% of our branding work. We respect what is working in your existing brand and sharpen what is not. Recent example: redesigning a 20-year-old non-profit logo to feel current without throwing out their hand-drawn lotus origin.
How long does branding take?
Logo-only projects: 2-3 weeks. Full brand identity systems: 4-6 weeks. We will give you a firm milestone schedule before you commit a dollar.
Will I own the logo and assets?
Yes, 100%. Once final delivery happens, full IP transfers to you in writing. You can trademark it, modify it, use it forever, anywhere, however you want. No licensing fees, no usage restrictions.
What if I do not like any of the concepts?
Almost never happens because mood-board phase aligns us before logo work starts. But if it did, we would regroup, learn what is missing, and explore new directions at no extra cost. Our job is to land at something you love, not just to deliver three files and disappear.
Can I get branding without a website?
Absolutely. About 30% of our branding clients are not building a website with us, they already have one, or they are doing brand first and website later. Branding stands alone as its own service.